A paper shopping bag is often the first physical touchpoint a customer has with a brand at retail, and it does double duty as a mobile advertisement every time a customer carries it down the street. Compared to a rigid gift box, a paper bag is also one of the more affordable ways to add a branded unboxing moment, which is why it shows up in everything from boutique retail to e-commerce insert kits. Here is what actually varies between paper bag options and how to choose.
Paper Weight and Material
Kraft paper bags are typically specified by weight in GSM (grams per square meter):
- 80-100gsm – lightweight, suited to small, light items and lower-cost applications; less structural rigidity
- 120-150gsm – the most common range for retail shopping bags, balancing cost and durability for everyday use
- 170gsm+ – heavier stock used for premium retail or luxury gifting bags where the bag itself needs to feel substantial
Natural (unbleached) kraft gives a raw, recycled look popular for eco-conscious and food brands, while white kraft offers a cleaner base for vibrant full-color printing. FSC-certified kraft paper is widely available and increasingly requested – see our FSC certification guide for how to verify a supplier’s paper sourcing.
Handle Types
- Twisted paper rope handles – the most common option, cost-effective and available in matching or contrasting colors
- Flat paper handles – a more modern, minimal look often used for premium retail and boutique bags
- Ribbon handles – grosgrain or satin ribbon for a higher-end gift presentation, typically used on smaller gift-format bags
- Die-cut handles – a handle cut directly into the bag body with no separate attached piece, offering the lowest cost and a clean, structural look, though it works best on smaller and lighter bags
Printing Options
Most kraft bag printing uses either offset printing for detailed full-color designs and photography, or a more limited spot-color approach for simple logo work, which can be more cost-effective at lower order volumes. Finishing options like foil stamping, embossing or spot UV work well on kraft bags to add a premium touch to an otherwise simple, natural material – a common combination is a foil-stamped logo on unbleached kraft for a brand that wants an eco-forward look without appearing plain.
Bag Construction and Reinforcement
For bags that will carry any meaningful weight, ask about reinforcement details that affect real-world durability: a reinforced bottom board (a stiffened paper or cardboard insert in the base), eyelet reinforcement where the handle attaches to the bag body, and gusseted sides for volume. These details rarely show up in a product photo but are the difference between a bag that holds up through a shopping trip and one that tears at the handle.
MOQ and Lead Time
Custom-printed kraft bags typically follow similar MOQ logic to other paper packaging – see our packaging MOQ guide for how minimum order quantities are generally set, though plain (unprinted) stock bags with a simple logo stamp can often be produced at lower minimums than a fully custom printed design.
Frequently Asked Questions
What paper weight should I choose for a retail shopping bag?
120-150gsm is a reasonable default for most retail use. Go heavier (170gsm+) if the bag needs to carry weight or convey a premium feel, and lighter (80-100gsm) only for small, light items where cost is the primary concern.
Are kraft paper bags recyclable?
Plain kraft paper bags are generally recyclable, though bags with laminate coatings, glued-on ribbon handles, or non-paper embellishments may need to be checked against local recycling guidelines – ask your supplier about the specific construction if recyclability is a requirement for your market.
Can I order a small batch of custom-printed bags?
Yes, though smaller batches typically mean a higher per-unit cost and fewer finishing options – talk to your supplier about what is achievable at your target quantity before finalizing a design that assumes a larger run.
Caiye Packaging manufactures custom kraft paper shopping bags in a range of weights, handle types and finishes. Contact us with your size and quantity for a quote.